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Octo Telematics was present at the BIBA Exhibition and Conference that was held in Manchester on May 13-14, 2015. The BIBA Exhibition is the largest insurance marketplace held in the UK and is expected to exceed last year’s 5.700 visitors, including 3.451 brokers. Octo Telematics was present on the exhibition floor with a stand and the Octo Driving Simulator for two days of networking and promoting insurance telematics as a win-win business thanks to a special driving simulator realized by ARC_Team Engineering and M&G Informatica. The “Fasten Your Seat Belt and Take the Octo Driving Challenge” invited conference participants and insurance brokers to test their driving style. The simulator takes drivers on a two-minute virtual drive to test their driving style, evaluate their reactions to distractions and assess their overall driving level. The participant with the best driving score, over the two exhibition days, was awarded a prize. BIBA, the British Insurance Brokers’ Association, is the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries and their customers; BIBA membership includes nearly 2.000 regulated firms.